When children confront prices: an approach based on price presentation

Autor:	Damay, Coralie, Guichard, Nathalie, Clauzel, Amélie
Zdroj:	Journal of Product & Brand Management, 2011, Vol. 20, Issue 7, pp. 514-525.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421111181822 Zobrazit plný text záznamu