Maximising sponsorship opportunities: a brand model approach

Autor:	Renard, Nicolas, Sitz, Lionel
Zdroj:	Journal of Product & Brand Management, 2011, Vol. 20, Issue 2, pp. 121-129.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421111121116 Zobrazit plný text záznamu