Regulatory focus as a determinant of brand value
| Autor: | Love, Edwin, Staton, Mark, Chapman, Christopher N., Mina Okada, Erica |
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| Přispěvatelé: | Maxwell, Sarah, Estelami, Hooman |
| Zdroj: | Journal of Product & Brand Management, 2010, Vol. 19, Issue 7, pp. 512-517. |
| Databáze: | Emerald Insight |
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