Autor:	Chaniotakis, Ioannis E., Lymperopoulos, Constantine, Soureli, Magdalini
Zdroj:	Journal of Product & Brand Management, 2010, Vol. 19, Issue 5, pp. 327-334.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421011068568 Zobrazit plný text záznamu