The importance of meeting price expectations: linking price to service quality

Autor:	Toncar, Mark F., Alon, Ilan, Misati, Everlyne
Zdroj:	Journal of Product & Brand Management, 2010, Vol. 19, Issue 4, pp. 295-305.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421011059612 Zobrazit plný text záznamu