Ethical brand management: customer relationships and ethical duties

Autor:	Story, John, Hess, Jeff
Zdroj:	Journal of Product & Brand Management, 2010, Vol. 19, Issue 4, pp. 240-249.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421011059568 Zobrazit plný text záznamu