How budget constraints impact consumers' response to discount presentation formats

Autor:	Scheer, Lisa K., Shehryar, Omar, Wood, Charles M.
Zdroj:	Journal of Product & Brand Management, 2010, Vol. 19, Issue 3, pp. 225-232.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421011046201 Zobrazit plný text záznamu