Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products

Autor:	Tang, Zhongjun, Chen, Xiaohong, Xiao, Juan
Zdroj:	Journal of Product & Brand Management, 2010, Vol. 19, Issue 3, pp. 181-197.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421011046166 Zobrazit plný text záznamu