Can followers overcome pioneers? The role of superior alignable differences in consumer evaluation of brand extensions

Autor:	Liang, Beichen, Cherian, Joseph, Fu, Wei
Zdroj:	Journal of Product & Brand Management, 2010, Vol. 19, Issue 2, pp. 85-93.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610421011033430 Zobrazit plný text záznamu