Consumer centered “brand value” of foods: drivers and segmentation

Autor:	Gabay, Gillie, Moskowitz, Howard R., Beckley, Jacqueline, Ashman, Hollis
Zdroj:	Journal of Product & Brand Management, 2009, Vol. 18, Issue 1, pp. 4-16.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610420910933326 Zobrazit plný text záznamu