Interactions between organisational cultures and corporate brands

Autor:	de Chernatony, Leslie, Cottam, Susan
Zdroj:	Journal of Product & Brand Management, 2008, Vol. 17, Issue 1, pp. 13-24.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610420810856477 Zobrazit plný text záznamu