Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
| Autor: | McEachern, Morven G., Schröder, Monika J.A., Willock, Joyce, Whitelock, Jeryl, Mason, Roger |
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| Zdroj: | Journal of Product & Brand Management, 2007, Vol. 16, Issue 3, pp. 168-177. |
| Databáze: | Emerald Insight |
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