Looks matter in developing consumer‐brand relationships

Autor:	Bryan Hayes, J., Alford, Bruce L., Silver, Lawrence, York, Rice P.
Zdroj:	Journal of Product & Brand Management, 2006, Vol. 15, Issue 5, pp. 306-315.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610420610685875 Zobrazit plný text záznamu