Using polarisation to identify variations in behavioural loyalty to price tiers
| Autor: | Jarvis, Wade, Rungie, Cam, Goodman, Steven, Lockshin, Larry |
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| Zdroj: | Journal of Product & Brand Management, 2006, Vol. 15, Issue 4, pp. 257-264. |
| Databáze: | Emerald Insight |
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