Changing a drug from Rx to OTC status: the consumer behavior and public policy implications of switch drugs

Autor:	Creyer, Elizabeth H., Hrsistodoulakis, Illias, Cole, Catherine A.
Zdroj:	Journal of Product & Brand Management, 2001, Vol. 10, Issue 1, pp. 52-64.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610420110382821 Zobrazit plný text záznamu