Consumer perceptions of generic products: a Mexican study

Autor:	Yelkur, Rama
Zdroj:	Journal of Product & Brand Management, 2000, Vol. 9, Issue 7, pp. 446-456.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/10610420010351385 Zobrazit plný text záznamu