Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price

Autor:	Thompson, Kenneth N., Coe, Barbara J.
Zdroj:	Pricing Strategy and Practice, 1997, Vol. 5, Issue 2, pp. 70-79.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09684909710163629 Zobrazit plný text záznamu