Investigating the “new product acceptance function” in Greek enterprises : The quality‐accessibility relationship

Autor:	Salamoura, Maria, Angelis, Vasilis, Kehagias, John, Lymperopoulos, Constantine
Přispěvatelé:	Sigala, Marianna
Zdroj:	Managing Service Quality: An International Journal, 2008, Vol. 18, Issue 5, pp. 425-441.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09604520810898811 Zobrazit plný text záznamu