Segmenting consumers for food defense communication strategies

Autor:	Degeneffe, Dennis, Kinsey, Jean, Stinson, Thomas, Ghosh, Koel
Zdroj:	International Journal of Physical Distribution & Logistics Management, 2009, Vol. 39, Issue 5, pp. 365-403.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09600030910973733 Zobrazit plný text záznamu