Localisation as a marketing strategy for small retailers

Autor:	Andres Coca‐Stefaniak, J., Parker, Cathy, Rees, Patricia
Zdroj:	International Journal of Retail & Distribution Management, 2010, Vol. 38, Issue 9, pp. 677-697.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09590551011062439 Zobrazit plný text záznamu