Internal marketing impact on business performance in a retail context

Autor:	Panigyrakis, George G., Theodoridis, Prokopis K.
Zdroj:	International Journal of Retail & Distribution Management, 2009, Vol. 37, Issue 7, pp. 600-628.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09590550910964620 Zobrazit plný text záznamu