Measuring brand equity for logistics services

Autor:	Davis, Donna F., Golicic, Susan L., Marquardt, Adam
Zdroj:	The International Journal of Logistics Management, 2009, Vol. 20, Issue 2, pp. 201-212.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09574090910981297 Zobrazit plný text záznamu