Value fusion : The blending of consumer and firm value in the distinct context of mobile technologies and social media

Autor:	Larivière, Bart, Joosten, Herm, C. Malthouse, Edward, van Birgelen, Marcel, Aksoy, Pelin, H. Kunz, Werner, Huang, Ming-Hui
Přispěvatelé:	Aksoy, Allard van Riel and Jay Kandampully, Lerzan
Zdroj:	Journal of Service Management, 2013, Vol. 24, Issue 3, pp. 268-293.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/09564231311326996 Zobrazit plný text záznamu