The effects of service on multichannel retailers ' brand equity

Autor:	Ryan C. White, Sacha Joseph-Mathews, Clay M. Voorhees
Zdroj:	Journal of Services Marketing, 2013, Vol. 27, Issue 4, pp. 259-270.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/08876041311330744 Zobrazit plný text záznamu