Understanding loyalty bonds and their impact on relationship strength: a service firm perspective

Autor:	Moore, Melissa L., Ratneshwar, S., Moore, Robert S.
Zdroj:	Journal of Services Marketing, 2012, Vol. 26, Issue 4, pp. 253-264.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/08876041211237550 Zobrazit plný text záznamu