Service with personality: a note on generalizing personality across services contexts
| Autor: | Spielmann, Nathalie, Babin, Barry J. |
|---|---|
| Přispěvatelé: | O'Cass, Aron |
| Zdroj: | Journal of Services Marketing, 2011, Vol. 25, Issue 7, pp. 467-474. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|