B2B services branding in the logistics services industry

Autor:	Marquardt, Adam J., Golicic, Susan L., Davis, Donna F.
Zdroj:	Journal of Services Marketing, 2011, Vol. 25, Issue 1, pp. 47-57.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/08876041111107050 Zobrazit plný text záznamu