Not always co‐creation: introducing interactional co‐destruction of value in service‐dominant logic
| Autor: | Plé, Loïc, Chumpitaz Cáceres, Rubén |
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| Přispěvatelé: | Harris, Lloyd, Russell‐Bennett, Rebekah |
| Zdroj: | Journal of Services Marketing, 2010, Vol. 24, Issue 6, pp. 430-437. |
| Databáze: | Emerald Insight |
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