Pricing, purchasing and product performance factors associated with the relational exchanges of different sized customers

Autor:	Fink, Robert C., James, William L., Hatten, Kenneth J.
Zdroj:	Journal of Business & Industrial Marketing, 2011, Vol. 26, Issue 1, pp. 34-44.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/08858621111097193 Zobrazit plný text záznamu