Supplier strategies to increase customer purchases over the duration of customer‐supplier relationships

Autor:	Fink, Robert C., James, William L., Hatten, Kenneth J., Bakstran, Lynn
Zdroj:	Journal of Business & Industrial Marketing, 2008, Vol. 23, Issue 8, pp. 529-543.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/08858620810913344 Zobrazit plný text záznamu