Forecasting sales for a B2B product category: case of auto component product

Autor:	Lackman, Conway L.
Zdroj:	Journal of Business & Industrial Marketing, 2007, Vol. 22, Issue 4, pp. 228-235.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/08858620710754496 Zobrazit plný text záznamu