We are all business marketers now

Autor: Lichtenthal, J. David, Iyer, Gopalkrishnan R., Busch, Paul S., Tellefsen, Thomas
Přispěvatelé: Hausman, Angela, Johnston, Wesley J.
Zdroj: Journal of Business & Industrial Marketing, 2006, Vol. 21, Issue 7, pp. 414-421.
Databáze: Emerald Insight