Riding the coat‐tails of a positive review: rave reviews and attitude transfer
Autor: | Chapman, Kenneth J., Aylesworth, Andrew |
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Zdroj: | Journal of Consumer Marketing, 1999, Vol. 16, Issue 5, pp. 418-440. |
Databáze: | Emerald Insight |
Externí odkaz: |
Autor: | Chapman, Kenneth J., Aylesworth, Andrew |
---|---|
Zdroj: | Journal of Consumer Marketing, 1999, Vol. 16, Issue 5, pp. 418-440. |
Databáze: | Emerald Insight |
Externí odkaz: |