Riding the coat‐tails of a positive review: rave reviews and attitude transfer

Autor:	Chapman, Kenneth J., Aylesworth, Andrew
Zdroj:	Journal of Consumer Marketing, 1999, Vol. 16, Issue 5, pp. 418-440.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363769910289532 Zobrazit plný text záznamu