Competitive advantage through specialty franchising

Autor:	Preble, John F., Hoffman, Richard C.
Zdroj:	Journal of Consumer Marketing, 1998, Vol. 15, Issue 1, pp. 64-77.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363769810202718 Zobrazit plný text záznamu