A Convenience‐oriented Approach to Country Segmentation : Implications for Global Marketing Strategies
| Autor: | Luqmani, Mushtaq, Yavas, Ugur, Quraeshi, Zahir A. |
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| Zdroj: | Journal of Consumer Marketing, 1994, Vol. 11, Issue 4, pp. 29-40. |
| Databáze: | Emerald Insight |
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