The Industry‐specific Basis of the Market Share‐Profitability Relationship

Autor:	Fraering, J. Martin, Minor, Michael S.
Zdroj:	Journal of Consumer Marketing, 1994, Vol. 11, Issue 1, pp. 27-37.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363769410053673 Zobrazit plný text záznamu