Improving Sales Call Reporting for Better Management Decisions

Autor:	Grove, Stephen J., LaForge, Mary C., Knowles, Patricia A., Stone, Louis H.
Zdroj:	Journal of Consumer Marketing, 1992, Vol. 9, Issue 4, pp. 65-71.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363769210037105 Zobrazit plný text záznamu