The Use of Created Versus Celebrity Spokespersons in Advertisements

Autor:	Tom, Gail, Clark, Rebecca, Elmer, Laura, Grech, Edward, Masetti, Joseph, Jr., Sandhar, Harmona
Zdroj:	Journal of Consumer Marketing, 1992, Vol. 9, Issue 4, pp. 45-51.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363769210037088 Zobrazit plný text záznamu