The effect of free samples on immediate consumer purchase
| Autor: | Lammers, H. Bruce |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 1991, Vol. 8, Issue 2, pp. 31-37. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|
| Autor: | Lammers, H. Bruce |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 1991, Vol. 8, Issue 2, pp. 31-37. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|