Retail attributes' differential effects on utilitarian versus hedonic shopping value
| Autor: | Ottar Olsen, Svein, Skallerud, Kåre |
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| Přispěvatelé: | Fortin, David, Uncles, Mark |
| Zdroj: | Journal of Consumer Marketing, 2011, Vol. 28, Issue 7, pp. 532-539. |
| Databáze: | Emerald Insight |
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