The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction‐loyalty relationship

Autor:	Huy Tuu, Ho, Ottar Olsen, Svein, Thi Thuy Linh, Pham
Zdroj:	Journal of Consumer Marketing, 2011, Vol. 28, Issue 5, pp. 363-375.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363761111150017 Zobrazit plný text záznamu