Matching consumers' country and product image perceptions: an Australian perspective

Autor:	Dagger, Tracey S., Raciti, Maria M.
Zdroj:	Journal of Consumer Marketing, 2011, Vol. 28, Issue 3, pp. 200-210.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363761111127626 Zobrazit plný text záznamu