Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing

Autor:	Wood, Van R., Pitta, Dennis A., Franzak, Frank J.
Přispěvatelé:	Pitta, Dennis
Zdroj:	Journal of Consumer Marketing, 2008, Vol. 25, Issue 7, pp. 419-429.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363760810915635 Zobrazit plný text záznamu