A test of the validity of Hofstede's cultural framework
Autor: | Blodgett, Jeffrey G., Bakir, Aysen, Rose, Gregory M. |
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Zdroj: | Journal of Consumer Marketing, 2008, Vol. 25, Issue 6, pp. 339-349. |
Databáze: | Emerald Insight |
Externí odkaz: |
Autor: | Blodgett, Jeffrey G., Bakir, Aysen, Rose, Gregory M. |
---|---|
Zdroj: | Journal of Consumer Marketing, 2008, Vol. 25, Issue 6, pp. 339-349. |
Databáze: | Emerald Insight |
Externí odkaz: |