Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers

Autor:	Yang, Kiseol, Jolly, Laura D.
Zdroj:	Journal of Consumer Marketing, 2008, Vol. 25, Issue 5, pp. 272-280.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363760810890507 Zobrazit plný text záznamu