Nurturing an effective creative culture within a marketing organization

Autor:	Pitta, Dennis A., Wood, Van R., Franzak, Frank J.
Zdroj:	Journal of Consumer Marketing, 2008, Vol. 25, Issue 3, pp. 137-148.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363760810870635 Zobrazit plný text záznamu