Teen perceptions of disclosure in buzz marketing
| Autor: | Ahuja, Roshan D., Anne Michels, Tara, Mazzei Walker, Mary, Weissbuch, Mike |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 2007, Vol. 24, Issue 3, pp. 151-159. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Ahuja, Roshan D., Anne Michels, Tara, Mazzei Walker, Mary, Weissbuch, Mike |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 2007, Vol. 24, Issue 3, pp. 151-159. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|