Segmenting customer‐brand relations: beyond the personal relationship metaphor

Autor:	Story, John, Hess, Jeff
Zdroj:	Journal of Consumer Marketing, 2006, Vol. 23, Issue 7, pp. 406-413.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363760610712948 Zobrazit plný text záznamu