The company‐cause‐customer fit decision in cause‐related marketing

Autor:	Gupta, Shruti, Pirsch, Julie
Zdroj:	Journal of Consumer Marketing, 2006, Vol. 23, Issue 6, pp. 314-326.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/07363760610701850 Zobrazit plný text záznamu