Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers
| Autor: | Sun, Tao, Horn, Marty, Merritt, Dennis |
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| Zdroj: | Journal of Consumer Marketing, 2004, Vol. 21, Issue 5, pp. 318-331. |
| Databáze: | Emerald Insight |
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